Even though Internet marketing has been around for more than a decade, many aspects of it can be difficult to understand. There are a great variety of options and not every one of them is right for every business. Priorities need to be set.
Web Marketing Plan:
Starting to employ a bunch of different tactics without a plan is like building a house without a blueprint. Developing and implementing good Web Marketing Plan will help you end up with a strategy where your marketing budget will be used most effectively.
We will outline an overall strategy for using the tactics that follow in this document. The Web Plan will describe in greater detail the approach we will take with each tactic. You may not end up using all the tactics but we wanted you to be aware of them. We want to make sure you are using the appropriate tactics for your business.
Website Design:
The website is where we like to start off with our Internet marketing strategy. It has to have a decent design and be able to move visitors towards the information they need to initiate a discussion or buy a product.
We will evaluate your site and give suggestions of what we feel will help make sure site more effective to convert visitors to leads or sales. We have the capabilities to make the changes ourselves if you would like us to do so.
Website Content:
Many website suffer from having too much content or too little content. Or they write content that does not move a visitor to action. The content must inform and persuade.
We will evaluate your content and give you suggestions on what you can do to increase the effectiveness of the content on your site. We have people who can do the content revision, too.
Conversion Optimization
While getting a lot of new visitors to your site is great, but if they aren’t converting to sales then your new traffic is for naught. If you increase your conversion rate from 4 percent to 6 percent, you will increase your sales by 50 percent. There are a variety of ways to increase the conversions, including making it easier to go through the shopping cart, having more persuasive content, etc.
We will create an audit report to show you what things could be done to increase your conversions. You can either implement them yourself or we can make the changes.
Search Engine Optimization:
At its basic level, getting higher rankings in the search engines is about correct keyword selection and set up, good content, and an increasing amount of incoming links to your website.
We will research what keywords people are using to find a company like yours and how many times those terms are being search. We will work with you to choose the best keywords and then implement them on your site. We will do a variety of off-site tactics to help the search engines find your site. For ongoing search engine marketing work, we will get incoming links for your site and give your reports on the effectiveness of your site.
Pay Per Click Advertising:
Pay Per Click (PPC) Advertising is when you put advertising on search engine results pages. When someone clicks on your ad, you pay a certain amount per click, which can range from $.10 to $20 per click, depending on your market. One of the advantages of PPC is that you are able to market your company on many more phrases than with search engine optimization.
We will build out and manage your PPC campaign so you are getting relevant visitors to your site at a reasonable cost.
Local Search Marketing:
If your company’s business is focused on a particular location, it is important for your company to be properly set up in the local search engines. You will also want to start getting mentions of your site in various locations, which helps with your local search engine rankings.
We will claim or submit your business to the local search engines and directories to make sure the proper information is in them. We will also work with you to get your customers to review your business, which helps your rankings.
Email Marketing:
Email marketing is an excellent way to keep in touch with clients and potential clients on a cost effective basis. It’s much less expensive than direct mail and allows people to go directly to your website.
We will work with you to set up an account with a reputable email service that automates the subscribe and unsubscribe process. We will then design and send out your newsletter. A few days after your campaign has been sent out, we will send you a report on how many people opened your email and on what links they clicked on.
Social Media:
There are several social media sites that can help build visibility to your business, such as Linked In, Facebook, Twitter and You Tube. Depending on your industry, it can be great way to connect with people and establish yourself as an industry leader.
We will help you build a social media strategy in to get more people to respond to you.
Offline Marketing:
There are many offline marketing opportunities that you could pursue, such as newspaper advertising, billboards, promotional products, direct marketing, etc. Some of them might be a good option for your company.
We will look at what you’ve been doing already to see if they are getting you a good return on investment, and possible suggest some other ideas. Our specialty is online marketing so our suggestions would be viewed from how we’ve seen other clients succeed with offline marketing.
CONCLUSION:
We normally like to start with building out the Web Marketing Plan and work with you to decide the best next steps in light of your budget. It is helpful for us to know what kind of budget you want to invest before starting to build out the Web Marketing Plan.
Call us today at 720-427-5660 to learn more about internet marketing.